My Medical Gateway //

Launching a brand from the ground up is no easy task. My Medical Gateway is a revolutionary new marketplace that helps people stuck on lengthy NHS waiting lists, or priced out of UK private healthcare, access high-quality surgery abroad at a much more affordable price.

Working closely with the MMG team and their investors, we helped build the brand from the ground up – from positioning and identity, through to the website design. Followed by a launch campaign that uses something healthcare advertising often lacks: humour.

Deliberately populist, warm and refreshingly irreverent, ‘Get back to your wicked self’ cuts through the seriousness of the category and makes MMG feel like a brand firmly on people’s side. Less about surgery itself, and more about getting people back to feeling like themselves again.