‘Good on ya!’

[yellow tail] are the easy going, unpretentious wine that doesn’t judge. They’re for anyone who does their own thing and is happy doing it. If it floats your boat, then go for it. Or, as we like to say; ‘Good on ya!’

This new brand idea runs right though the business - from TVC, to social, to POS, to internal comms. It’s even led to us creating a full feature-length version of the popular music track we made for the TVC and releasing it on (very yellow) vinyl. Because, well, why not?

Director (TV) // Dean Blumberg