‘Good on ya!’

[yellow tail] are the easy going, unpretentious wine that doesn’t judge. They’re for anyone who does their own thing and is happy doing it. If it floats your boat, then go for it. Or, as we like to say; ‘Good on ya!’

This new brand idea runs right though the business - from TVC, to social, to POS, to internal comms. We even made a [yellow tail] music track and released it on yellow vinyl, which made it on to several radio stations, including BBC 6Music.

Director (TV) // Dean Blumberg