Petit Filous // ‘Mischief Makes Us’

Filled with Calcium and Vitamin D, Petits Filous helps kids bones stay strong, making it the perfect yoghurt for mischievous little rascals.

‘Mischief Makes Us’ is a brand platform that celebrates ‘little rascals’ and all their playful misadventures. Through TV, OOH, digital, and social we built a strong emotional connection with parents who know all too well how mischievous kids can be.

Director (TV) // Florence Noble

Photographer // Sam Hicks